I’d never heard of Imuraya before I spotted this ice cream in a supermarket freezer but it turns out they make all kinds of ice creams, syrups and azuki products. The mouthwatering concept image sets up high expectations for the actual product, meaning that I was a little let down upon seeing the contents; there was something so artificial about the flat, almost matte bean paste and evenly spaced mochi.
I was hoping for thick, glistening anko, studded with whole beans, like the packaging promised – not just the picture, ‘tsubuan’ by definition is unmashed azuki beans and therefore should be lumpy and gloopy, whereas the maroon substance surrounding the mochi here was closer to the more finely blended texture of tsubushian or koshian. Having seen much more authentic and aesthetically appealing tsubuan in other frozen desserts I expected more from a company that specialises in azuki.
However, I’m really not a snob when it comes to sweets and sometimes the cheap and cheerful products are tastiest. The anko was not overly sugary and the green tea ice cream was pleasant (although the matcha flavour could have been much bolder and the consistency a little denser), but the mochi were excellent. Among the possibly hundreds of mochi-based desserts I’ve eaten, this humble product had the best: incredibly soft and gooey despite being frozen, sticky yet melt-in-the-mouth, and subtly sweet in contrast to the concentrated flavour of the anko. Overall, Matcha Tsubuan Cup would be unremarkable if the delicious mochi didn’t make it worth trying at least once.
7/10